Fleischmann’s Mixer’s Manual

Fleischmann’s was a distiller both before and after Prohibition, and lives on, today, as a brand of Sazerac Company. In the mid-century, Fleischmann’s produced quite a lot of marketing ephemera, including pamphlets of recipes to promote various Fleischmann’s products, including various American whiskies, gin and vodka, as well as Black & White blended scotch. In at least two cases, Fleischmann’s commissioned total designs for their Mixer’s Manual from noted graphic artists. This one was by Mildred Sophie Porter. (Click here to see a design by Joseph Binder)

Mildred Sophie Porter was born in Macomb, Illinois in 1904, but moved to California as a child, eventually attending UCLA and California School of Fine Arts, and enjoying a successful career as a freelance designer, illutrator, and painter for advertising and publications such as Sunset magazine. Along the way, she created this beautiful pamphlet, with multiple cover designs, for Fleischmann’s. Porter died in 1996.