Luigi Veronelli

1926–2004

An inspiration for the “Slow Food” movement in Italy, which in turn significantly influenced the Cocktail Renaissance; also wrote multiple books on cocktails

Luigi Veronelli was a prominant Italian journalist, intellectual, anarchist, and writer. Veronelli is principally known as an advocate for Italian wine: he championed small regional wine producers in Italy against industrial consolidation, played a significant role in establishing appelations in Italy and elevating the stature of Italian wine on the world market, and helped inspire the Slow Food movement. (These efforts have in turn influenced today’s mixology through the resurgence in Italian ingredients.) However, Veronelli also wrote multiple books on cocktails, including the most ambitious of Italian tomes, “i Cocktails”.